Should A Wannabe Influencer Friend Stop Using Me for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of 10 years, she, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She creates video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while dining, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I might be bare-faced, an awkward face or be captured while eating. It feels invasive.

She also anticipates that I will to film her at inopportune moments. Often I'm in conversation to another person, or we’ll just be hanging out in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she dismissed it. I've been invited to several industry functions, which were appreciated, but that doesn't compensate for all the time and effort I spend assisting her make content.

I appreciate that Marielle has supported me with my career in design, but I resist our connection to become merely a tally of favours. I don't believe she’s fake or dishonest, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to enjoy it without being filmed, edited, or shared for an viewers. I’m not a prop for her online persona.

The Defence: Marielle

I hope my friend to see that the content we produce together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it's integral to who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I look up to people on TikTok who pull off that style of informal, self-made content creation.

Creating content is my interpretation of living actively: observing the details, posting them with an viewership that values the craft behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my way of offering access, giving her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't blackmail, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the content we create together can get us: an opening. I understand not all people likes being filmed, but often spontaneity is what makes content authentic. Appearing on video from time to time is part and parcel of being my friend. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but friends support one another in minor capacities. I thought filming a clip now and then would be fun for her. Innovation flourishes in collaboration, and having Beth around makes projects lively and enjoyable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still respecting hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my work. Maybe she can find influencer friends to create content with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is content. She must to respect her friend's personal space.
Ankit, 26

She may enjoy making content and displaying her life publicly, but it’s not for everybody. It was kind she has helped her friend professionally, but she must to listen to what her friend desires.
A commenter, 27

It seems like you value each other, so cling to that and make sure it’s the focus in your relationship. Create some real experiences, where genuine feelings are preserved, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution is not found in trying to change one another, but in each setting clear boundaries around what is comfortable to them and seeing if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been exploiting their bond?

Catherine Jones
Catherine Jones

A UK-based travel writer and photographer documenting scenic road trips and local adventures across Britain.